Forms that think

Forms, without the form builder.

Create, run, and read forms by asking your AI assistant. Nothing to drag, nothing to drop.

Start building — choose your assistant
  1. In Claude, open Settings → Connectors → Add custom connector.
  2. Paste this URL and connect:
    https://mcp-staging.forms.ax/mcp
  3. Ask Claude: “Create a client intake form and publish it.” Approve the one-time sign-in when it publishes.

ChatGPT support is coming soon. The same forms.ax connector works across assistants — ChatGPT lands next. Email us for a heads-up.

Start with Claude — it's live today.

Copilot support is coming soon. The same forms.ax connector works across assistants — Copilot lands next. Email us for a heads-up.

Start with Claude — it's live today.

Your brand

Looks like you built it by hand.

Every form ships with your logo, colors, and type from the moment it exists — set your brand once and every form follows, even the ones you make next month.

  • Guardrails built in: contrast is checked before an unreadable color can ever ship.
  • Design Mode when you want more: photos, video, columns, welcome screens.
  • No “made with” badge on paid plans. Fast on every phone.
For research & surveys

Precision a static survey can't reach.

When an answer is thin, the form asks the follow-up you would have — one question deeper, right in the moment. Complete, usable data on the first pass, not a pile of half-answers to chase.

  • Follow-ups fire only when needed — capped, polite, always optional to answer.
  • Semantic validation catches answers that are well-formed but wrong.
  • A built-in holdout comparison shows exactly what the follow-ups add.
For lead capture

Every format that converts.

Multi-step funnels with welcome screens, exit-intent popups, modals, sliders, inline embeds, and hosted links — the same form, deployed wherever it converts best.

  • One snippet, every mode: switch from inline to exit-intent by asking — your site updates without touching code.
  • Multi-step keeps momentum: one question at a time, progress in view.
  • UTM and campaign attribution arrive on every lead, ready for your CRM.
Your stack

Runs where your business runs.

New responses land in Slack as they arrive, sync to Google Sheets, Notion, Airtable, or HubSpot, and fire signed webhooks for everything else. Separate workspaces keep every brand and client clean. EU-hosted end to end.

Signed webhooks CSV export EU-hosted
Analytics

Ask your data a question.

Who saw the form, who started, where they stopped, how long it took — plus the themes inside the answers. It's a question to your assistant, not an afternoon in a dashboard.

  • The full funnel — views, steps, submits — across hosted pages and embeds alike.
  • Cookieless by design: rich analytics with no consent banner.
  • Numbers and themes together: “summarize this week” is a complete report.
Templates

Start from a use case.

All ten templates →

For developers

Agents can fill it too — over the API.

OAuth 2.1 · MCP-native · structured payloads · webhooks · EU-hosted

See the platform →
Free to start

Build your first form in a minute.

Choose your assistant