# HubSpot integration

_forms.ax response destination · https://forms.ax/help/integrations/hubspot_

## Ask your assistant

- "Connect the lead form to HubSpot."

Built for lead forms: the respondent's email matches or creates the **contact**, and the full response is attached as a **note** on it. Add an [email field](/help/fields/email) to any form you point at HubSpot.

## FAQ

**What if a response has no email answer?**
HubSpot sync needs an email field to match the contact - responses without one are recorded as undeliverable for this destination, not retried forever.